Social video is now. Produce or perish.

The headline may seem a bit dramatic, but hopefully it caught your attention. I keep reading articles about upcoming trends in social media, and video is always listed.

Let’s get one thing straight. Video is not an upcoming trend. It is happening right now, and you will be left behind if you refuse to get in front of the camera.

I’m not being alarmist. If you haven’t noticed:


    • All of the most popular social media platforms now facilitate video content.



Whether it is produced live or pre-recorded within the site, using a stories function, uploaded, linked from elsewhere or shared via video chat in messenger apps, all of the main players have jumped on board the video train.

LinkedIn was the latest to join the party in August this year, which has completely changed the platform.

Experts are sharing their advice and knowledge via simple pieces-to-camera and are reaping the benefits, not only limited to increased engagement and audience, but increased leads and true conversion to clients and customers.

Check out Jess Thoms, String NguyenAvery Azriel RatzAJ Kulatunga and Gretta van Riel if you don’t believe me.

People are more likely to watch a video of your message than read it, and they are more likely to share that video.

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All you need is a smartphone and a selfie stick
  • Production values are no longer out of reach

    You no longer need a crew and an editor to share your message with the world via video. All you need is a smartphone that records decent sound, and a tripod or a selfie stick and you’re away.

    The video doesn’t have to be long. Keep it short, sweet and relevant. Tell your story and your key points clearly and succinctly.

    Justin Brown from Primal Video has some helpful tutorials on smartphone video production.

While it’s daunting to put yourself out there, just like anything really, the more you do it, the easier it becomes, which is why I put myself in the front of the camera for this post.

In 2018, 3/4 of the social media courses that I teach at the University of the Sunshine Coast will involve students producing video, and I prefer to lead by example.

Now that you have been presented with the evidence, what is really stopping you from producing social media videos? 

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