If you want to track your business or organisation’s social media performance but don’t know where start, I can help with a Social Media Health Check. A Social Media Health Check can: Identify what is working and what isn’t working, so that you can use your time and resources efficiently. Highlight how to enhance your …
Author: drkarensutherland
Community, Conversations & Customers: Digital Marketer Down Under 2018
I’m still on a high from the 2018 Digital Marketer Down Under Conference. There were so many pearls of wisdom shared throughout the two-day event, that I thought it only right for me to pass some on to you. After all, sharing is caring. 🙂 The themes that underpinned most of the presentations were: Community, …
Social Media Portuguese Style
Portugal, what a place; the friendly people, the delicious food, and the beautiful scenery. Last month, I was lucky enough to spend a few days on the spectacular island of Madeira, about a 1.5 hour flight from the mainland of Portugal. I was there for business, but it was pure pleasure, and gave me yet …
How AI & Automation are influencing education
Artificial Intelligence (AI) and automation are having a profound effect on the everyday lives of many, changing how people shop, interact with organisations and plan their time. From a marketing perspective, I have been watching with great interest as the use of chatbots automate brand conversations and virtual assistants like Alexa and Google Home Mini …
Future of Social Media Strategy 2018
I have just returned from Melbourne where I presented a session about chatbots at the Future Social Media Strategy 2017 Forum. I could only make one morning of the two-day conference, but even in the few hours that I was there, I learned so much about where social media is headed, and it’s extremely exciting. …
Social Media: The Four Agreements
Have you heard of The Four Agreements? Written by Don Miguel Ruiz, they can be applied to all aspects of life including how you approach social media both personally and from a business perspective.
Social video is now. Produce or perish.
The headline may seem a bit dramatic, but hopefully it caught your attention. I keep reading articles about upcoming trends in social media, and video is always listed. Let’s get one thing straight. Video is not an upcoming trend. It is happening right now, and you will be left behind if you refuse to get …
Social Media Hong Kong Style
I’m back from a week in Hong Kong visiting digital agencies with six social media students from the University of the Sunshine Coast. Here are five key social media trends that we learned during our visit.
Relax: you’re not supposed to know what you’re doing
Free Social Media Resources for Beginners
If you’re just starting out on social media (or would like to understand what all of the fuss is about), here is a list of free online resources that may help.