drkarensutherland, Author at Dr Karen Sutherland

August 2, 2017August 2, 2017/ drkarensutherland

Relax: you’re not supposed to know what you’re doing

Updated on October 28, 2018July 29, 2017/ drkarensutherland

Free Social Media Resources for Beginners

If you’re just starting out on social media (or would like to understand what all of the fuss is about), here is a list of free online resources that may help.

Updated on October 28, 2018April 25, 2017/ drkarensutherland

Facebook Chatbots: Three Business Benefits

Facebook Messenger chatbots are fast becoming a business essential, in the same way that social media is now a vital business tool. Chatbots can take a customer’s social media brand experience to the next level, while making life easier for customers and businesses alike.

Updated on October 28, 2018March 25, 2017/ drkarensutherland

Marketing Food on Instagram

Food and Instagram seem like a match made in social media marketing heaven. After all, images of food have been proven to stimulate the appetite. If you own a cafe, a restaurant or the like, promoting your wares on Instagram can be a powerful way to entice customers through the door. However, there is more …

Updated on October 28, 2018October 23, 2016/ drkarensutherland

4 Key Social Media Skills for Business

Social media proficiency is fast becoming a requirement relevant to most industries and professions. With 2.34 billion people using social networking platforms worldwide, social media has become more than a potential marketing opportunity. Instead it is a vital tool for managing customer relationships and day-to-day communication.

Updated on October 28, 2018October 3, 2016/ drkarensutherland

Social Media Vietnamese Style

I have just spent an amazing week in Ho Chi Minh, Vietnam on a Social Media Study Tour with five students from the University of the Sunshine Coast. Our time there provided an in-depth insight into how social media is used for public relations, and in digital marketing campaigns in the Vietnamese market.

Updated on October 28, 2018September 17, 2016/ drkarensutherland

Social media: fewer words, better visuals

The ever-growing preference for visual, instead of text-based, social media content will not be a huge surprise to many, particularly those working in communication, public relations and marketing fields. Presently, when it comes to written copy on social media, less is definitely more, and this increasing appetite for the visual has required social media content …