The headline may seem a bit dramatic, but hopefully it caught your attention. I keep reading articles about upcoming trends in social media, and video is always listed. Let’s get one thing straight. Video is not an upcoming trend. It is happening right now, and you will be left behind if you refuse to get …
Author: drkarensutherland
Social Media Hong Kong Style
I’m back from a week in Hong Kong visiting digital agencies with six social media students from the University of the Sunshine Coast. Here are five key social media trends that we learned during our visit.
Relax: you’re not supposed to know what you’re doing
Free Social Media Resources for Beginners
If you’re just starting out on social media (or would like to understand what all of the fuss is about), here is a list of free online resources that may help.
Facebook Chatbots: Three Business Benefits
Facebook Messenger chatbots are fast becoming a business essential, in the same way that social media is now a vital business tool. Chatbots can take a customer’s social media brand experience to the next level, while making life easier for customers and businesses alike.
Marketing Food on Instagram
Food and Instagram seem like a match made in social media marketing heaven. After all, images of food have been proven to stimulate the appetite. If you own a cafe, a restaurant or the like, promoting your wares on Instagram can be a powerful way to entice customers through the door. However, there is more …
Social Media Indian Style
I have just arrived back from a whirlwind trip to India. While my visit was purely for pleasure (my first non-working holiday in six years), my fascination with social media refused to take a vacation.
4 Key Social Media Skills for Business
Social media proficiency is fast becoming a requirement relevant to most industries and professions. With 2.34 billion people using social networking platforms worldwide, social media has become more than a potential marketing opportunity. Instead it is a vital tool for managing customer relationships and day-to-day communication.
Social Media Vietnamese Style
I have just spent an amazing week in Ho Chi Minh, Vietnam on a Social Media Study Tour with five students from the University of the Sunshine Coast. Our time there provided an in-depth insight into how social media is used for public relations, and in digital marketing campaigns in the Vietnamese market.
Social media: fewer words, better visuals
The ever-growing preference for visual, instead of text-based, social media content will not be a huge surprise to many, particularly those working in communication, public relations and marketing fields. Presently, when it comes to written copy on social media, less is definitely more, and this increasing appetite for the visual has required social media content …