The Pros & Cons of Live Video

Live video streaming via social media really entered the mainstream in 2015 with Meerkat and Periscope exploding onto the scene. Facebook , YouTube and Instagram have all followed suit to keep up with their competitors. While live video streaming is not at all new, the ease at which it can now be facilitated is undeniable. In the …

Work Smarter: Integrate Social & Traditional Media Content

As a social media researcher I have been extremely interested in how organisations integrate content across their social media and traditional media channels. By integration, I am referring to refashioning core content so that it can be used on a range of different platforms. Apart from helping content stretch further, integrating it can have many other benefits …