Social media still isn’t viewed as viable by senior management at some organisations. My research has demonstrated that official organisational use of social media does not always equal acceptance and support from decision-makers. When social media is not seen as a valid communication tool by senior management its lack of acceptance can result in a lack …
Work Smarter: Integrate Social & Traditional Media Content
As a social media researcher I have been extremely interested in how organisations integrate content across their social media and traditional media channels. By integration, I am referring to refashioning core content so that it can be used on a range of different platforms. Apart from helping content stretch further, integrating it can have many other benefits …
Social Media Policies: The Good, The Bad & The Non-Existent
As a social media researcher I have encountered all types of organisational social media policies. This post will lead you through the good, the bad and the non-existent, plus provide some tips on developing, (refining or evaluating) the social media policy for your organisation.
The best social media includes offline experiences
After a four year study into social media use and nonprofits one concept in particular has remained prominent: propinquity. Apart from being an interesting word, it also has a meaning beneficial to public relations professionals from the nonprofit sector in terms of social media practice. Propinquity comes from Kent and Taylor’s (2002) dialogic theory and …
Three Action Items for Nonprofits on Social Media
After conducting a four-year study exploring social media use in the Australian nonprofit sector, I can suggest three key actions to support public relations professionals:
Facebook content that works
A 21-day content analysis, that I conducted, examining the social media activities of not-for-profit organisations (NFPs) suggested three specific Facebook content categories to generate the greatest positive response from followers. These findings were supported by interviews that I conducted with donors, supporters and volunteers.
Three Things Digital Leaders Do
Over the past few weeks I have had a heap of fun producing videos for a research project at the University of the Sunshine Coast that aim to improve the social media skills of undergrad university students. One of the videos explored three key characteristics of digital leaders that I have identified from my research …