I have just spent an amazing week in Ho Chi Minh, Vietnam on a Social Media Study Tour with five students from the University of the Sunshine Coast. Our time there provided an in-depth insight into how social media is used for public relations, and in digital marketing campaigns in the Vietnamese market.
Social media: fewer words, better visuals
The ever-growing preference for visual, instead of text-based, social media content will not be a huge surprise to many, particularly those working in communication, public relations and marketing fields. Presently, when it comes to written copy on social media, less is definitely more, and this increasing appetite for the visual has required social media content …
Create killer Instagram Stories for your business
Instagram rocked the social mediascape this week by launching its very Snapchatesque Stories feature. While speculation abounds as to whether this was an innovative move by Instagram or a complete rip off, the fact is that Stories is here and public relations and marketing professionals unfamiliar with the feature should really consider how they are …
The Pros & Cons of Live Video
Live video streaming via social media really entered the mainstream in 2015 with Meerkat and Periscope exploding onto the scene. Facebook , YouTube and Instagram have all followed suit to keep up with their competitors. While live video streaming is not at all new, the ease at which it can now be facilitated is undeniable. In the …
Can Pokémon Go avoid Pokémon No?
Speculation abounds as to why Pokémon Go is so hot right now, but nobody can deny its popularity. According to Tero Kuittinen from BGR the app hit number one on the iPhone revenue chart in just three hours of it being released and is currently raking in $2 million in revenue a day in the US market. There …
3 methods to increase senior management support of social media
Social media still isn’t viewed as viable by senior management at some organisations. My research has demonstrated that official organisational use of social media does not always equal acceptance and support from decision-makers. When social media is not seen as a valid communication tool by senior management its lack of acceptance can result in a lack …
Work Smarter: Integrate Social & Traditional Media Content
As a social media researcher I have been extremely interested in how organisations integrate content across their social media and traditional media channels. By integration, I am referring to refashioning core content so that it can be used on a range of different platforms. Apart from helping content stretch further, integrating it can have many other benefits …
Social Media Policies: The Good, The Bad & The Non-Existent
As a social media researcher I have encountered all types of organisational social media policies. This post will lead you through the good, the bad and the non-existent, plus provide some tips on developing, (refining or evaluating) the social media policy for your organisation.Â
The best social media includes offline experiences
After a four year study into social media use and nonprofits one concept in particular has remained prominent: propinquity. Apart from being an interesting word, it also has a meaning beneficial to public relations professionals from the nonprofit sector in terms of social media practice. Propinquity comes from Kent and Taylor’s (2002) dialogic theory and …
Three Action Items for Nonprofits on Social Media
After conducting a four-year study exploring social media use in the Australian nonprofit sector, I can suggest three key actions to support public relations  professionals:Â