The COVID-19 Pandemic has blindsided many businesses and with very good reason. Amidst the chaos and uncertainty, only the nimble and flexible may survive. There are three approaches that could help businesses respond or pivot in the current COVID-19 climate.
Category: Digital Marketing
Developing Long-Term Customer Relationships Through Trust
Stories Behind the Grind – Episode #63 Developing Long-Term Customer Relationships Through Trust with Dr Karen Sutherland We discuss how to build trust and integrity in your business to develop long term customer relationships, how to best deal with negative feedback from online and in person reviews, and how to build engagement with your audience
How to Brief a Videographer
Outsourcing the production of video content can be a fantastic solution when time and skills are limited. Yet, accurately communicating video specifications to a professional producer can be challenging and costly if the finished product does not support business goals and objectives. Ben Amos, Online Video Strategist from Innovate Media identified the key information to …
It’s a win-win: Pairing students with real clients in social media courses
I made two important observations after joining the University of the Sunshine Coast in Queensland, Australia in 2015 to lecture in public relations and social media. The first: Some graduates were finding it challenging to begin their careers, because they did not have enough practical experience. Only completing one internship as part of their degree …
4 Functions on my LinkedIn Wish-List
It was announced recently that LinkedIn has now added live video to their suite of offerings. I remember chatting about the possibility of live video in 2017 when native video became available. You couldn’t call me Nostradamus. With all of the the other major platforms offering live video (Facebook, Twitter, Instagram, YouTube), it was only …
How to learn effective Facebook Ads targeting
If you’re a small business owner who is keen to use Facebook ads to target your customers effectively, but are unsure where to start, or are just overwhelmed by all the options that you can choose and that are available when you’re putting together an ad, I have a solution.
Book a Social Media Health Check for your Business with Dr Karen Sutherland
If you want to track your business or organisation’s social media performance but don’t know where start, I can help with a Social Media Health Check. A Social Media Health Check can: Identify what is working and what isn’t working, so that you can use your time and resources efficiently. Highlight how to enhance your …
Community, Conversations & Customers: Digital Marketer Down Under 2018
I’m still on a high from the 2018 Digital Marketer Down Under Conference. There were so many pearls of wisdom shared throughout the two-day event, that I thought it only right for me to pass some on to you. After all, sharing is caring. 🙂 The themes that underpinned most of the presentations were: Community, …