I made two important observations after joining the University of the Sunshine Coast in Queensland, Australia in 2015 to lecture in public relations and social media. The first: Some graduates were finding it challenging to begin their careers, because they did not have enough practical experience. Only completing one internship as part of their degree …
Category: Education
4 Functions on my LinkedIn Wish-List
It was announced recently that LinkedIn has now added live video to their suite of offerings. I remember chatting about the possibility of live video in 2017 when native video became available. You couldn’t call me Nostradamus. With all of the the other major platforms offering live video (Facebook, Twitter, Instagram, YouTube), it was only …
How to learn effective Facebook Ads targeting
If you’re a small business owner who is keen to use Facebook ads to target your customers effectively, but are unsure where to start, or are just overwhelmed by all the options that you can choose and that are available when you’re putting together an ad, I have a solution.
How AI & Automation are influencing education
Artificial Intelligence (AI) and automation are having a profound effect on the everyday lives of many, changing how people shop, interact with organisations and plan their time. From a marketing perspective, I have been watching with great interest as the use of chatbots automate brand conversations and virtual assistants like Alexa and Google Home Mini …