With social media changing every day, as a business owner, it’s essential to keep up to date. Here are my 10 best sources of social media news: 1.Dennis Yu, BlitzMetrics Dennis Yu is always up-to-date with platform changes and trends. He literally wrote the book on TikTok advertising. Follow him on Facebook, Twitter and LinkedIn …
Category: marketing
I won Silver at the International Stevie Awards
I was named winner of a Silver Stevie® Award in the Best Business Book category in The 19th Annual International Business Awards® early this week for my book: Strategic Social Media Management – Theory and Practice published by Palgrave Macmillan. This is the third award my book has received in 2022 with the text also …
[ALL PLACES FILLED] Clients Sought By USC Social Media Students
![[ALL PLACES FILLED] Clients Sought By USC Social Media Students](https://i0.wp.com/drkarensutherland.com/wp-content/uploads/2022/01/CMN204-client-blog-post.png?resize=770%2C499&ssl=1)
Social media students from the University of the Sunshine Coast are urging local business owners and nonprofit representatives to register to be their clients this semester for the course Social Media Content Curation and Creation. Approximately 200 USC students will work individually with their client to develop a social media strategy and five pieces of …
Want to improve your social media performance? UniSC students can help.
Please register if you need help to improve your business’ social media performance. Only 25 places left. Students undertaking the course, Social Media: Monitoring and Measurement at the University of the Sunshine Coast are currently seeking clients. If you register as a client: A UniSC Social Media student will consult with you to develop a …
3 Ways Businesses Can Respond to COVID-19
The COVID-19 Pandemic has blindsided many businesses and with very good reason. Amidst the chaos and uncertainty, only the nimble and flexible may survive. There are three approaches that could help businesses respond or pivot in the current COVID-19 climate.
All Clients for USC Social Media Students Now Sourced
Thank you for your interest. All client places have been filled for this semester. Further opportunities will be advertised in second semester.
Developing Long-Term Customer Relationships Through Trust
Stories Behind the Grind – Episode #63 Developing Long-Term Customer Relationships Through Trust with Dr Karen Sutherland We discuss how to build trust and integrity in your business to develop long term customer relationships, how to best deal with negative feedback from online and in person reviews, and how to build engagement with your audience
Learn LinkedIn Workshop
With more than 303 monthly active users, LinkedIn has become a powerful platform to build effective professional relationships and generate business opportunities. Now is the perfect time to build your personal and/or business brand using LinkedIn. This workshop can show you how.
How to Brief a Videographer
Outsourcing the production of video content can be a fantastic solution when time and skills are limited. Yet, accurately communicating video specifications to a professional producer can be challenging and costly if the finished product does not support business goals and objectives. Ben Amos, Online Video Strategist from Innovate Media identified the key information to …
It’s a win-win: Pairing students with real clients in social media courses
I made two important observations after joining the University of the Sunshine Coast in Queensland, Australia in 2015 to lecture in public relations and social media. The first: Some graduates were finding it challenging to begin their careers, because they did not have enough practical experience. Only completing one internship as part of their degree …