Publications

Blog posts

• Three Action Items for Nonprofits on Social Media, Public Relations Institute of Australia Blog.
• Charities: FB followers prefer to share than comment, Public Relations Institute of Australia Blog.
• NFPs: Facebook content that works, Public Relations Institute of Australia Blog.
• NFPs: Best social includes offline experiences, Public Relations Institute of Australia Blog.
• NFP organisation and social media policy – current research findings, Public Relations Institute of Australia Blog.
• Sharing inspiration: converting donors after friendraising campaigns, Public Relations Institute of Australia Blog.
• LinkedIn for teens: how young is too young for a personal brand?, The Conversation.
• Not-for-profits: What is your social media response time? Public Relations Institute of Australia Blog.
• Social media and not-for-profits : Three important findings, Public Relations Institute of Australia Blog.
• How interns can assist with social media, Public Relations Institute of Australia Blog
• How not-for-profits deter donors on social media, NFP Social Media Insight, Public Relations Institute of Australia Blog.
• Social media puts HR ethics under the spotlight, The Conversation. 

Peer-Reviewed Research

• Sutherland, K & Ho, S (2017) Undergraduate perceptions of social media proficiency and graduate employability: A pilot study. Higher Education, Skills and Work-Based Learning, 7(3), pp. 261-274.
• Sutherland, K.E. (2017). Social Media Practices of Vietnam-Based Public Relations Professionals. e-Journal of Social & Behavioural Research in Business 8(2), pp 83-95.
• Sutherland, K.E. & Mak, A.K.Y (2017). Blending Dialogic and Relationship Management Theories – Developing an Integrated Social Media Communication Model for the Non-Profit Sector In S. Duhe (Ed.), New Media and Public Relations Third Edition, Peter Lang: New York. pp 129 – 140.
• Sutherland, K.E. (2016) Using propinquital loops to blend social media and offline
  spaces: a case study of the ALS Ice-Bucket Challenge, Media International Australia, Advance online publication, DOI: 10.1177/1329878X16651138.
• Sutherland, K.E. & Barker, R (2014) The Influence of Transmedia Storytelling Portfolio Examples on Employer Perceptions of Public Relations Graduate Employability – A Pilot Study, Asia Pacific Public Relations Journal, Vol 15 No. 1 pp 55–69.
• Barker, R & Sutherland K.E. (2013) Employer expectations of public relations graduates’ transmedia storytelling proficiency, Prism Journal, 10(1), pp 1–9.
• Sutherland K.E & Symmons M (2013), Development of processes and assessment to facilitate a broad multidisciplinary Work Integrated Learning package, Asia Pacific Journal of Collaborative Education, 14(4) pp 295–304.
• Sutherland K.E, (2011), Utilising Facebook to create an online community for PR students, Asia Pacific Public Relations Journal, Vol 12 No. 2 pp 1–19.

Peer-Reviewed Conference Proceedings

• Robson, R & Sutherland, K.E. (2012) Public relations practitioners and social media: themes in a global context,World Public Relations Forum, Melbourne, Australia. p103-107.
• Sutherland K.E. & Symmons M.A., (2012) Development of processes and assessment to facilitate a broad multidisciplinary Work Integrated Learning package, The Australian Collaborative Education Network (ACEN) 2012 National Conference, Geelong, Australia. p282-284.