I’m back from a week in Hong Kong visiting digital agencies with six social media students from the University of the Sunshine Coast. Here are five key social media trends that we learned during our visit.
Tag: content
Facebook Chatbots: Three Business Benefits
Facebook Messenger chatbots are fast becoming a business essential, in the same way that social media is now a vital business tool. Chatbots can take a customer’s social media brand experience to the next level, while making life easier for customers and businesses alike.
Marketing Food on Instagram
Food and Instagram seem like a match made in social media marketing heaven. After all, images of food have been proven to stimulate the appetite. If you own a cafe, a restaurant or the like, promoting your wares on Instagram can be a powerful way to entice customers through the door. However, there is more …
4 Key Social Media Skills for Business
Social media proficiency is fast becoming a requirement relevant to most industries and professions. With 2.34 billion people using social networking platforms worldwide, social media has become more than a potential marketing opportunity. Instead it is a vital tool for managing customer relationships and day-to-day communication.
Social Media Vietnamese Style
I have just spent an amazing week in Ho Chi Minh, Vietnam on a Social Media Study Tour with five students from the University of the Sunshine Coast. Our time there provided an in-depth insight into how social media is used for public relations, and in digital marketing campaigns in the Vietnamese market.
Social media: fewer words, better visuals
The ever-growing preference for visual, instead of text-based, social media content will not be a huge surprise to many, particularly those working in communication, public relations and marketing fields. Presently, when it comes to written copy on social media, less is definitely more, and this increasing appetite for the visual has required social media content …
Create killer Instagram Stories for your business
Instagram rocked the social mediascape this week by launching its very Snapchatesque Stories feature. While speculation abounds as to whether this was an innovative move by Instagram or a complete rip off, the fact is that Stories is here and public relations and marketing professionals unfamiliar with the feature should really consider how they are …
The Pros & Cons of Live Video
Live video streaming via social media really entered the mainstream in 2015 with Meerkat and Periscope exploding onto the scene. Facebook , YouTube and Instagram have all followed suit to keep up with their competitors. While live video streaming is not at all new, the ease at which it can now be facilitated is undeniable. In the …
Work Smarter: Integrate Social & Traditional Media Content
As a social media researcher I have been extremely interested in how organisations integrate content across their social media and traditional media channels. By integration, I am referring to refashioning core content so that it can be used on a range of different platforms. Apart from helping content stretch further, integrating it can have many other benefits …
Facebook content that works
A 21-day content analysis, that I conducted, examining the social media activities of not-for-profit organisations (NFPs) suggested three specific Facebook content categories to generate the greatest positive response from followers. These findings were supported by interviews that I conducted with donors, supporters and volunteers.