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Dr Karen Sutherland

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Tag: content

Updated on November 17, 2017November 16, 2017/ drkarensutherland

Future of Social Media Strategy 2018

Future of Social Media Strategy 2018

I have just returned from Melbourne where I presented a session about chatbots at the Future Social Media Strategy 2017 Forum. I could only make one morning of the two-day conference, but even in the few hours that I was there, I learned so much about where social media is headed, and it’s extremely exciting. …

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Updated on November 12, 2017November 12, 2017/ drkarensutherland

Social Media: The Four Agreements

Social Media: The Four Agreements

Have you heard of The Four Agreements? Written by Don Miguel Ruiz, they can be applied to all aspects of life including how you approach social media both personally and from a business perspective.

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Updated on October 28, 2018November 9, 2017/ drkarensutherland

Social video is now. Produce or perish.

Social video is now. Produce or perish.

The headline may seem a bit dramatic, but hopefully it caught your attention. I keep reading articles about upcoming trends in social media, and video is always listed. Let’s get one thing straight. Video is not an upcoming trend. It is happening right now, and you will be left behind if you refuse to get …

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Updated on October 28, 2018October 8, 2017/ drkarensutherland

Social Media Hong Kong Style

Social Media Hong Kong Style

I’m back from a week in Hong Kong visiting digital agencies with six social media students from the University of the Sunshine Coast. Here are five key social media trends that we learned during our visit.

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Updated on October 28, 2018April 25, 2017/ drkarensutherland

Facebook Chatbots: Three Business Benefits

Facebook Chatbots: Three Business Benefits

Facebook Messenger chatbots are fast becoming a business essential, in the same way that social media is now a vital business tool. Chatbots can take a customer’s social media brand experience to the next level, while making life easier for customers and businesses alike.

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Updated on October 28, 2018March 25, 2017/ drkarensutherland

Marketing Food on Instagram

Marketing Food on Instagram

Food and Instagram seem like a match made in social media marketing heaven. After all, images of food have been proven to stimulate the appetite. If you own a cafe, a restaurant or the like, promoting your wares on Instagram can be a powerful way to entice customers through the door. However, there is more …

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Updated on October 28, 2018October 23, 2016/ drkarensutherland

4 Key Social Media Skills for Business

4 Key Social Media Skills for Business

Social media proficiency is fast becoming a requirement relevant to most industries and professions. With 2.34 billion people using social networking platforms worldwide, social media has become more than a potential marketing opportunity. Instead it is a vital tool for managing customer relationships and day-to-day communication.

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Updated on October 28, 2018October 3, 2016/ drkarensutherland

Social Media Vietnamese Style

Social Media Vietnamese Style

I have just spent an amazing week in Ho Chi Minh, Vietnam on a Social Media Study Tour with five students from the University of the Sunshine Coast. Our time there provided an in-depth insight into how social media is used for public relations, and in digital marketing campaigns in the Vietnamese market.

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Updated on October 28, 2018September 17, 2016/ drkarensutherland

Social media: fewer words, better visuals

Social media: fewer words, better visuals

The ever-growing preference for visual, instead of text-based, social media content will not be a huge surprise to many, particularly those working in communication, public relations and marketing fields. Presently, when it comes to written copy on social media, less is definitely more, and this increasing appetite for the visual has required social media content …

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Updated on October 28, 2018August 6, 2016/ drkarensutherland

Create killer Instagram Stories for your business

Create killer Instagram Stories for your business

Instagram rocked the social mediascape this week by launching its very Snapchatesque Stories feature. While speculation abounds as to whether this was an innovative move by Instagram or a complete rip off, the fact is that Stories is here and public relations and marketing professionals unfamiliar with the feature should really consider how they are …

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