Live video streaming via social media really entered the mainstream in 2015 with Meerkat and Periscope exploding onto the scene. Facebook , YouTube and Instagram have all followed suit to keep up with their competitors. While live video streaming is not at all new, the ease at which it can now be facilitated is undeniable. In the …
Tag: content
Work Smarter: Integrate Social & Traditional Media Content
As a social media researcher I have been extremely interested in how organisations integrate content across their social media and traditional media channels. By integration, I am referring to refashioning core content so that it can be used on a range of different platforms. Apart from helping content stretch further, integrating it can have many other benefits …
Facebook content that works
A 21-day content analysis, that I conducted, examining the social media activities of not-for-profit organisations (NFPs) suggested three specific Facebook content categories to generate the greatest positive response from followers. These findings were supported by interviews that I conducted with donors, supporters and volunteers.
Three Things Digital Leaders Do
Over the past few weeks I have had a heap of fun producing videos for a research project at the University of the Sunshine Coast that aim to improve the social media skills of undergrad university students. One of the videos explored three key characteristics of digital leaders that I have identified from my research …