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Dr Karen Sutherland

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Home >Facebook

Tag: Facebook

Updated on February 17, 2019February 15, 2019/ drkarensutherland

4 Functions on my LinkedIn Wish-List

4 Functions on my LinkedIn Wish-List

It was announced recently that LinkedIn has now added live video to their suite of offerings. I remember chatting about the possibility of live video in 2017 when native video became available. You couldn’t call me Nostradamus. With all of the the other major platforms offering live video (Facebook, Twitter, Instagram, YouTube), it was only …

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Updated on April 14, 2019November 2, 2018/ drkarensutherland

How to learn effective Facebook Ads targeting

How to learn effective Facebook Ads targeting

If you’re a small business owner who is keen to use Facebook ads to target your customers effectively, but are unsure where to start, or are just overwhelmed by all the options that you can choose and that are available when you’re putting together an ad, I have a solution.

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Updated on August 19, 2019October 14, 2018/ drkarensutherland

Book a Social Media Health Check for your Business with Dr Karen Sutherland

Book a Social Media Health Check for your Business with Dr Karen Sutherland

If you want to track your business or organisation’s social media performance but don’t know where start, I can help with a Social Media Health Check. A Social Media Health Check can: Identify what is working and what isn’t working, so that you can use your time and resources efficiently. Highlight how to enhance your …

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Updated on October 28, 2018April 6, 2018/ drkarensutherland

Social Media Portuguese Style

Social Media Portuguese Style

Portugal, what a place; the friendly people, the delicious food, and the beautiful scenery. Last month, I was lucky enough to spend a few days on the spectacular island of Madeira, about a 1.5 hour flight from the mainland of Portugal. I was there for business, but it was pure pleasure, and gave me yet …

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Updated on November 17, 2017November 16, 2017/ drkarensutherland

Future of Social Media Strategy 2018

Future of Social Media Strategy 2018

I have just returned from Melbourne where I presented a session about chatbots at the Future Social Media Strategy 2017 Forum. I could only make one morning of the two-day conference, but even in the few hours that I was there, I learned so much about where social media is headed, and it’s extremely exciting. …

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Updated on October 28, 2018November 9, 2017/ drkarensutherland

Social video is now. Produce or perish.

Social video is now. Produce or perish.

The headline may seem a bit dramatic, but hopefully it caught your attention. I keep reading articles about upcoming trends in social media, and video is always listed. Let’s get one thing straight. Video is not an upcoming trend. It is happening right now, and you will be left behind if you refuse to get …

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Updated on April 14, 2019July 29, 2017/ drkarensutherland

Free Social Media Resources for Beginners

Free Social Media Resources for Beginners

If you’re just starting out on social media (or would like to understand what all of the fuss is about), here is a list of free online resources that may help.

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Updated on January 28, 2021April 25, 2017/ drkarensutherland

Facebook Chatbots: Three Business Benefits

Facebook Chatbots: Three Business Benefits

Facebook Messenger chatbots are fast becoming a business essential, in the same way that social media is now a vital business tool. Chatbots can take a customer’s social media brand experience to the next level, while making life easier for customers and businesses alike.

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Updated on October 28, 2018January 19, 2017/ drkarensutherland

Social Media Indian Style

Social Media Indian Style

I have just arrived back from a whirlwind trip to India. While my visit was purely for pleasure (my first non-working holiday in six years), my fascination with social media refused to take a vacation.

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Updated on October 28, 2018October 23, 2016/ drkarensutherland

4 Key Social Media Skills for Business

4 Key Social Media Skills for Business

Social media proficiency is fast becoming a requirement relevant to most industries and professions. With 2.34 billion people using social networking platforms worldwide, social media has become more than a potential marketing opportunity. Instead it is a vital tool for managing customer relationships and day-to-day communication.

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