It was announced recently that LinkedIn has now added live video to their suite of offerings. I remember chatting about the possibility of live video in 2017 when native video became available. You couldn’t call me Nostradamus. With all of the the other major platforms offering live video (Facebook, Twitter, Instagram, YouTube), it was only …
Tag: Instagram
Book a Social Media Health Check for your Business with Dr Karen Sutherland
If you want to track your business or organisation’s social media performance but don’t know where start, I can help with a Social Media Health Check. A Social Media Health Check can: Identify what is working and what isn’t working, so that you can use your time and resources efficiently. Highlight how to enhance your …
Social Media Portuguese Style
Portugal, what a place; the friendly people, the delicious food, and the beautiful scenery. Last month, I was lucky enough to spend a few days on the spectacular island of Madeira, about a 1.5 hour flight from the mainland of Portugal. I was there for business, but it was pure pleasure, and gave me yet …
Free Social Media Resources for Beginners
If you’re just starting out on social media (or would like to understand what all of the fuss is about), here is a list of free online resources that may help.
Marketing Food on Instagram
Food and Instagram seem like a match made in social media marketing heaven. After all, images of food have been proven to stimulate the appetite. If you own a cafe, a restaurant or the like, promoting your wares on Instagram can be a powerful way to entice customers through the door. However, there is more …
4 Key Social Media Skills for Business
Social media proficiency is fast becoming a requirement relevant to most industries and professions. With 2.34 billion people using social networking platforms worldwide, social media has become more than a potential marketing opportunity. Instead it is a vital tool for managing customer relationships and day-to-day communication.
Social Media Vietnamese Style
I have just spent an amazing week in Ho Chi Minh, Vietnam on a Social Media Study Tour with five students from the University of the Sunshine Coast. Our time there provided an in-depth insight into how social media is used for public relations, and in digital marketing campaigns in the Vietnamese market.
Create killer Instagram Stories for your business
Instagram rocked the social mediascape this week by launching its very Snapchatesque Stories feature. While speculation abounds as to whether this was an innovative move by Instagram or a complete rip off, the fact is that Stories is here and public relations and marketing professionals unfamiliar with the feature should really consider how they are …