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Dr Karen Sutherland

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Tag: photography

Updated on October 28, 2018March 25, 2017/ drkarensutherland

Marketing Food on Instagram

Marketing Food on Instagram

Food and Instagram seem like a match made in social media marketing heaven. After all, images of food have been proven to stimulate the appetite. If you own a cafe, a restaurant or the like, promoting your wares on Instagram can be a powerful way to entice customers through the door. However, there is more …

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Updated on October 28, 2018October 23, 2016/ drkarensutherland

4 Key Social Media Skills for Business

4 Key Social Media Skills for Business

Social media proficiency is fast becoming a requirement relevant to most industries and professions. With 2.34 billion people using social networking platforms worldwide, social media has become more than a potential marketing opportunity. Instead it is a vital tool for managing customer relationships and day-to-day communication.

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Updated on October 28, 2018September 17, 2016/ drkarensutherland

Social media: fewer words, better visuals

Social media: fewer words, better visuals

The ever-growing preference for visual, instead of text-based, social media content will not be a huge surprise to many, particularly those working in communication, public relations and marketing fields. Presently, when it comes to written copy on social media, less is definitely more, and this increasing appetite for the visual has required social media content …

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