The ever-growing preference for visual, instead of text-based, social media content will not be a huge surprise to many, particularly those working in communication, public relations and marketing fields. Presently, when it comes to written copy on social media, less is definitely more, and this increasing appetite for the visual has required social media content …
Tag: public relations
The Pros & Cons of Live Video
Live video streaming via social media really entered the mainstream in 2015 with Meerkat and Periscope exploding onto the scene. Facebook , YouTube and Instagram have all followed suit to keep up with their competitors. While live video streaming is not at all new, the ease at which it can now be facilitated is undeniable. In the …
Three Action Items for Nonprofits on Social Media
After conducting a four-year study exploring social media use in the Australian nonprofit sector, I can suggest three key actions to support public relations  professionals:Â
Three Things Digital Leaders Do
Over the past few weeks I have had a heap of fun producing  videos for a research project at the University of the Sunshine Coast that aim to improve the social media skills of undergrad university students. One of the videos explored three key characteristics of digital leaders that I have identified from my research …