Outsourcing the production of video content can be a fantastic solution when time and skills are limited. Yet, accurately communicating video specifications to a professional producer can be challenging and costly if the finished product does not support business goals and objectives. Ben Amos, Online Video Strategist from Innovate Media identified the key information to …
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Community, Conversations & Customers: Digital Marketer Down Under 2018
I’m still on a high from the 2018 Digital Marketer Down Under Conference. There were so many pearls of wisdom shared throughout the two-day event, that I thought it only right for me to pass some on to you. After all, sharing is caring. 🙂 The themes that underpinned most of the presentations were: Community, …
Future of Social Media Strategy 2018
I have just returned from Melbourne where I presented a session about chatbots at the Future Social Media Strategy 2017 Forum. I could only make one morning of the two-day conference, but even in the few hours that I was there, I learned so much about where social media is headed, and it’s extremely exciting. …
Free Social Media Resources for Beginners
If you’re just starting out on social media (or would like to understand what all of the fuss is about), here is a list of free online resources that may help.