The Issue with Google Gemini’s AI Image Generator: Ethics and Evolution of Generative AI
Generative AI is transforming how we create images, but it also raises thorny ethical questions. In this video, Dr Karen Sutherland discusses the issues surrounding Google Gemini’s AI image generator and what it means for creators, marketers and everyday users. ## Background Google’s Gemini AI image generator can turn simple prompts into detailed visuals. While […]
Becoming a Digital Leader: Guiding Teams in the Social Media Age
Leading in a digital era demands more than technical savvy; it requires empathy, adaptability and a clear vision. In this video, Dr Karen Sutherland shares insights on becoming a digital leader who inspires teams and builds community. Below you’ll find a summary and commentary to help you develop your leadership skills online. ## What is […]
Protecting Your Digital Brand: Safeguarding Your Online Reputation
Your digital brand is your reputation online – a blend of the content you share, the conversations you have and the way you respond to others. In this short video, Dr Karen Sutherland outlines how to protect your digital brand for the long term. Below is a summary and some extra advice to help you […]
Social Media Basics: Fundamentals of Mainstream Platforms
This introductory video covers the basics of social media platforms and how to approach them effectively. Dr Karen Sutherland walks through the strengths of mainstream networks like Facebook, LinkedIn, Twitter/X, YouTube and Instagram, sharing how each serves different audiences and purposes. She highlights the importance of understanding your target audience and tailoring content accordingly. By […]
Use Social Media Strategically: Aligning Your Social Media with Business Goals
In this video, Dr Karen Sutherland explains why using social media strategically means aligning your online efforts with your business goals. She emphasises that platforms are tools, not ends in themselves, and that you should start with clear objectives before diving into content creation. Key takeaways include: – Define what success looks like for your […]