Thank you. USC Social Media students now have clients.

USC Social Media Students Seek Clients

Thank you so much for your interest. All places have now been taken.

There will be further opportunities in Semester one, 2019. 

Would you like a free social media performance report for your business or nonprofit?

If so, students undertaking the course, Social Media: Monitoring and Measurement at the University of the Sunshine Coast are looking for you.

If you registered your business:

    • A student will consult with you to develop a plan to monitor and measure your social media performance.
    • The student will then implement that plan, gather data, analyse it and develop a report with actionable recommendations for your business, based on their analysis.

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Social Media Portuguese Style

Portugal, what a place; the friendly people, the delicious food, and the beautiful scenery.

Last month, I was lucky enough to spend a few days on the spectacular island of Madeira, about a 1.5 hour flight from the mainland of Portugal.

I was there for business, but it was pure pleasure, and gave me yet another reason to love my job.

Similarly to when I travelled to Vietnam, India and Hong Kong, I was really interested in how social media is being used in Portugal. Here are my three key observations.

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How AI & Automation are influencing education


AI and automation are impacting education | Source:

Artificial Intelligence (AI) and automation are having a profound effect on the everyday lives of many, changing how people shop, interact with organisations and plan their time.

From a marketing perspective, I have been watching with great interest as the use of chatbots automate brand conversations and virtual assistants like Alexa and Google Home Mini respond to their owners’ beck and calls through voice recognition.

While there are still bugs in the systems, AI and automation are rapidly evolving, influencing a range of industries such as healthcare and law, and now education.

I have recently returned from a conference in Portugal  that focused on computer supported education and learned about three key ways that AI and automation are impacting the education sector.

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Sunshine Coast Clients Sought by USC Social Media Students

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 Thank you to the businesses and non-profits that  registered to be clients for USC social media students. All places are now filled for this semester, but there will be further opportunities in semester two.


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Future of Social Media Strategy 2018

I have just returned from Melbourne where I presented a session about chatbots at the Future Social Media Strategy 2017 Forum.

I could only make one morning of the two-day conference, but even in the few hours that I was there, I learned so much about where social media is headed, and it’s extremely exciting.

Here are the three key predictions that I took away from the event:

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Social Media: The Four Agreements

Have you heard of The Four Agreements?

Written by Don Miguel Ruiz, they can be applied to all aspects of life including how you approach social media both personally and from a business perspective.

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Social video is now. Produce or perish.

The headline may seem a bit dramatic, but hopefully it caught your attention. I keep reading articles about upcoming trends in social media, and video is always listed.

Let’s get one thing straight. Video is not an upcoming trend. It is happening right now, and you will be left behind if you refuse to get in front of the camera.

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