Every organisation I work with wants to integrate AI, yet most are stuck. The technology is accessible. The tools are affordable. The interest is there. Yet, the integration still stalls. The same patterns show up again and again across my research with more than 450 communication professionals and my consulting work with organisations ranging from […]

I can’t believe we’re already wrapping up 2025. What a year it’s been for AI. So much change, so many updates, and honestly, some developments that completely surprised me. Things like the quality of AI video now (have you seen Veo 3.1) and Google Gemini’s latest model? Outrageous. The incredible improvements in text-to-image, agents and […]

Let’s be honest, acquiring new customers is expensive and exhausting. What if I told you that a 5% increase in customer retention could boost your profitability by 25% to 95%? The research is clear: it costs five times more to acquire a new customer than it does to keep an existing one. Yet so many […]