With social media changing every day, as a business owner, it’s essential to keep up to date. Here are my 10 best sources of social media news: 1.Dennis Yu, BlitzMetrics Dennis Yu is always up-to-date with platform changes and trends. He literally wrote the book on TikTok advertising. Follow him on Facebook, Twitter and LinkedIn …
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I won Silver at the International Stevie Awards
I was named winner of a Silver Stevie® Award in the Best Business Book category in The 19th Annual International Business Awards® early this week for my book: Strategic Social Media Management – Theory and Practice published by Palgrave Macmillan. This is the third award my book has received in 2022 with the text also …
I received a Book Excellence Award
I am incredibly excited to announce that I have been recognized as a Book Excellence Award Winner for my book, Strategic Social Media Management: Theory and Practice in the Social Media Category. Out of thousands of books that were entered into the Book Excellence Awards competition, my book was selected for its high quality writing, design and overall market appeal. To …
Relax: you’re not supposed to know what you’re doing
Can Pokémon Go avoid Pokémon No?
Speculation abounds as to why Pokémon Go is so hot right now, but nobody can deny its popularity. According to Tero Kuittinen from BGR the app hit number one on the iPhone revenue chart in just three hours of it being released and is currently raking in $2 million in revenue a day in the US market. There …
The best social media includes offline experiences
After a four year study into social media use and nonprofits one concept in particular has remained prominent: propinquity. Apart from being an interesting word, it also has a meaning beneficial to public relations professionals from the nonprofit sector in terms of social media practice. Propinquity comes from Kent and Taylor’s (2002) dialogic theory and …
Facebook content that works
A 21-day content analysis, that I conducted, examining the social media activities of not-for-profit organisations (NFPs) suggested three specific Facebook content categories to generate the greatest positive response from followers. These findings were supported by interviews that I conducted with donors, supporters and volunteers.Â