I received a Book Excellence Award

I am incredibly excited to announce that I have been recognized as a Book Excellence Award Winner for my book, Strategic Social Media Management: Theory and Practice in the Social Media Category. Out of thousands of books that were entered into the Book Excellence Awards competition, my book was selected for its high quality writing, design and overall market appeal. To …

Facebook content that works

A 21-day content analysis, that I conducted, examining the social media activities of not-for-profit organisations (NFPs) suggested three specific Facebook content categories to generate the greatest positive response from followers. These findings were supported by interviews that I conducted with donors, supporters and volunteers.