Category: Uncategorized
Can Pokémon Go avoid Pokémon No?
Speculation abounds as to why Pokémon Go is so hot right now, but nobody can deny its popularity. According to Tero Kuittinen from BGR the app hit number one on the iPhone revenue chart in just three hours of it being released and is currently raking in $2 million in revenue a day in the US market. There …
The best social media includes offline experiences
After a four year study into social media use and nonprofits one concept in particular has remained prominent: propinquity. Apart from being an interesting word, it also has a meaning beneficial to public relations professionals from the nonprofit sector in terms of social media practice. Propinquity comes from Kent and Taylor’s (2002) dialogic theory and …
Facebook content that works
A 21-day content analysis, that I conducted, examining the social media activities of not-for-profit organisations (NFPs) suggested three specific Facebook content categories to generate the greatest positive response from followers. These findings were supported by interviews that I conducted with donors, supporters and volunteers.