Artificial intelligence is a double‑edged sword. In this video, Dr. Karen Sutherland discusses Project Strawberry and other examples that illustrate how AI can unlock amazing innovations while also introducing new legal and ethical challenges. She notes that regulators and corporations are scrambling to keep pace with rapid developments.

**Key takeaways**

– **Innovation vs. compliance.** AI accelerates product development and personalization, but businesses must navigate evolving laws around data privacy, copyright and accountability.
– **Transparency matters.** To build trust, brands should be clear about how AI models are trained and where data comes from.
– **Stay ahead of the curve.** Following AI news and court cases helps professionals anticipate risks. See also our articles on the [AI ripple effect](/ai-ripple-effect/) and [AI data dilemma](/ai-data-dilemma/) for more context.

By thinking critically about both sides of the AI coin, you can harness its potential while protecting your organization and community.