drkarensutherland, Author at Dr Karen Sutherland

Updated on March 21, 2021March 16, 2021/ drkarensutherland

[ALL PLACES NOW FILLED] USC Social Media Students Seek Clients

ALL PLACES HAVE NOW BEEN FILLED. Thank you for your support and interest. Social media students from the University of the Sunshine Coast are looking for local businesses and nonprofits to register to be their clients this semester for the course Social Media Content Curation and Creation. Approximately 105 USC students will work individually with …

Updated on April 11, 2020April 11, 2020/ drkarensutherland

3 Ways Businesses Can Respond to COVID-19

The COVID-19 Pandemic has blindsided many businesses and with very good reason. Amidst the chaos and uncertainty, only the nimble and flexible may survive. There are three approaches that could help businesses respond or pivot in the current COVID-19 climate.

Updated on March 12, 2020March 4, 2020/ drkarensutherland

All Clients for USC Social Media Students Now Sourced

Thank you for your interest. All client places have been filled for this semester. Further opportunities will be advertised in second semester.

Updated on December 10, 2019December 9, 2019/ drkarensutherland

Latest Higher-Ed Research: Video, Infographics, Learning Analytics, Flipped Courses, e-Portfolios & Podcasts

I have recently returned from the ASCILITE Conference in beautiful Singapore where I heard the latest higher-educational research relating to video, podcasts, infographics, and learning analytics.

Updated on October 29, 2019October 29, 2019/ drkarensutherland

Developing Long-Term Customer Relationships Through Trust

Stories Behind the Grind – Episode #63 Developing Long-Term Customer Relationships Through Trust with Dr Karen Sutherland We discuss how to build trust and integrity in your business to develop long term customer relationships, how to best deal with negative feedback from online and in person reviews, and how to build engagement with your audience

Updated on June 19, 2020October 3, 2019/ drkarensutherland

Learn LinkedIn Workshop

With more than 303 monthly active users, LinkedIn has become a powerful platform to build effective professional relationships and generate business opportunities. Now is the perfect time to build your personal and/or business brand using LinkedIn. This workshop can show you how.

Updated on September 15, 2019September 14, 2019/ drkarensutherland

How to Brief a Videographer

Outsourcing the production of video content can be a fantastic solution when time and skills are limited. Yet, accurately communicating video specifications to a professional producer can be challenging and costly if the finished product does not support business goals and objectives. Ben Amos, Online Video Strategist from Innovate Media identified the key information to …

Updated on June 3, 2019June 3, 2019/ drkarensutherland

It’s a win-win: Pairing students with real clients in social media courses

I made two important observations after joining the University of the Sunshine Coast in Queensland, Australia in 2015 to lecture in public relations and social media. The first: Some graduates were finding it challenging to begin their careers, because they did not have enough practical experience. Only completing one internship as part of their degree …

Updated on February 17, 2019February 15, 2019/ drkarensutherland

4 Functions on my LinkedIn Wish-List

It was announced recently that LinkedIn has now added live video to their suite of offerings. I remember chatting about the possibility of live video in 2017 when native video became available. You couldn’t call me Nostradamus. With all of the the other major platforms offering live video (Facebook, Twitter, Instagram, YouTube), it was only …