Social platforms evolve quickly, and sometimes holiday campaigns don’t land. In this Ticker News segment, Dr Karen Sutherland discusses BlueSky’s meteoric growth as a Twitter alternative and why Coca-Cola’s AI-generated Christmas ad drew criticism.

## Key Takeaways
– **Platform opportunities:** BlueSky’s popularity shows there’s room for new social networks when established platforms falter. Consider diversifying your presence.
– **Authenticity matters:** Coca-Cola’s AI-created ad reminded marketers that holiday campaigns must resonate emotionally; gimmicks can backfire.
– **Stay adaptable:** Keep an eye on emerging platforms and be ready to pivot your strategy.

## Related Articles
For more on aligning social strategy with business goals, read [Use Social Media Strategically](/use-social-media-strategically/). New to social? Check out [Social Media Basics](/social-media-basics/) and [Five Things I Have Learned](/five-things-i-have-learned/) for timeless lessons. Concerned about AI ethics? See [Issue with Google Gemini’s AI Image Generator](/issue-with-google-geminis-ai-image-generator/) and [Digital Deception: How AI Images Shape Voter Perceptions](/digital-deception-ai-images/).