Three AI Integration Paradoxes Stalling Your Organisation
Every organisation I work with wants to integrate AI, yet most are stuck. The technology is accessible. The tools are affordable. The interest is there. Yet, the integration still stalls. The same patterns show up again and again across my research with more than 450 communication professionals and my consulting work with organisations ranging from […]
AI for Retaining Customers: Your Loyalty Advantage
Let’s be honest, acquiring new customers is expensive and exhausting. What if I told you that a 5% increase in customer retention could boost your profitability by 25% to 95%? The research is clear: it costs five times more to acquire a new customer than it does to keep an existing one. Yet so many […]
Beware of the Articulate Idiot: Why You Still Need to Fact-Check AI
AI can be so convincing that it lulls us into a false sense of security. You read a beautifully written paragraph, and you think it must be accurate. Then right in the middle of it is something completely wrong. That is why we need to talk about AI hallucinations. AI is being used every day […]
AI Agents: What Are They and How Can They Help Your Business?
There’s been a lot of talk this year around AI agents. They’ve been predicted to be the next stage of AI development after generative AI took the world by storm. But what exactly are they? And more importantly, what can they actually do for you and your business? I wanted to create this guide to […]
Humanising AI Generated Content: Stop Sounding Like a Robot, Start Sounding Like YOU
I keep seeing a lot of content online, particularly on LinkedIn, that needs to sound more human and less cheesy AI. Here are some methods to help you to make your AI generated content sound more like you. Why humanising AI content matters When you start using AI, it’s quite exciting because all of a […]
Custom GPTs Made Simple: Why You Need Them & How to Build Your Own
Are you using ChatGPT to complete the same tasks over and over again? Do you find yourself copy-pasting the same prompts repeatedly? Custom GPTs might be the solution you’ve been looking for. This is a bold statement – “Reclaim your time” – and I’m not here for empty promises. Custom GPTs won’t reclaim all your […]
Using AI to Build Authority in Your Niche
When it comes to establishing yourself as an authority in your industry, creating valuable, in-depth content is essential. However, let’s be honest, developing white papers, reports, and thought leadership pieces is incredibly time-consuming. That’s where AI comes in. In this article, I’ll share three powerful strategies for using AI to build your authority online, drawing […]
AI-Powered Advertising: Revolutionising Digital Marketing
In today’s fast-paced digital landscape, businesses of all sizes and industries face unique challenges in reaching and engaging their target audience. Enter artificial intelligence (AI) – a game-changing technology that’s revolutionising the way brands connect with potential customers. This post and the webinar below explores three powerful ways to leverage AI and enhance your online […]
The AI Training Gap: A Barrier to Organisational Success
The AI training gap cannot be denied. In the U.S., 89% of executives rank AI and GenAI as a top-three tech priority for 2024, yet only 6% have begun upskilling in a meaningful way. It’s even more dire here in Australia. The recent State of AI in Australia Report from V2 Digital rated AI training […]
Using AI for Customer Insights: A Comprehensive Guide
Understanding customer behaviour and preferences is crucial for businesses aiming to stay competitive. With the advent of AI, we have a powerful ally in deciphering customer data, enabling us to tailor our marketing strategies and enhance customer satisfaction. In this blog post, we’ll delve into three actionable ways to harness AI for deeper customer insights, […]