Protecting Your Digital Brand: Safeguarding Your Online Reputation
Your digital brand is your reputation online – a blend of the content you share, the conversations you have and the way you respond to others. In this short video, Dr Karen Sutherland outlines how to protect your digital brand for the long term. Below is a summary and some extra advice to help you […]
Social Media Basics: Fundamentals of Mainstream Platforms
This introductory video covers the basics of social media platforms and how to approach them effectively. Dr Karen Sutherland walks through the strengths of mainstream networks like Facebook, LinkedIn, Twitter/X, YouTube and Instagram, sharing how each serves different audiences and purposes. She highlights the importance of understanding your target audience and tailoring content accordingly. By […]
Use Social Media Strategically: Aligning Your Social Media with Business Goals
In this video, Dr Karen Sutherland explains why using social media strategically means aligning your online efforts with your business goals. She emphasises that platforms are tools, not ends in themselves, and that you should start with clear objectives before diving into content creation. Key takeaways include: – Define what success looks like for your […]
AI for Event Marketing and Management: Plan, Promote & Follow Up Without the Stress
Running an event can be rewarding, but it can also feel like juggling ten different jobs at once. Between planning, promoting, and making sure everything runs smoothly on the day, there’s always that nagging fear: what if I’ve forgotten something? Here are three ways AI can help you plan, promote, and follow up after your […]