This episode explores the growing trend of AI generated imagery in politics and asks a critical question: How do synthetic photos and deepfakes influence what voters believe? Dr. Karen Sutherland explains that realistic‑looking images created by AI can quickly spread on social networks and shape opinions before fact‑checkers have a chance to respond.

She notes that while the technology behind generative AI continues to improve, our responsibility as creators and consumers remains the same: always verify sources and avoid sharing unverified content. Brands and public figures must also be vigilant about protecting their digital identities against manipulated media. For a broader discussion on safeguarding your online presence, see our post on [protecting your digital brand](https://drkarensutherland.com/protecting-your-digital-brand/).

Sutherland encourages viewers to educate their audiences about media literacy—teaching them how to recognise manipulated imagery, question sensational visuals and use trusted information sources. She reminds us that platforms come and go, but transparency and authenticity always endure. You can learn more about aligning your social efforts with purpose in [Use Social Media Strategically](https://drkarensutherland.com/use-social-media-strategically/) and discover the ethical considerations around AI art in [The Issue with Google Gemini’s AI Image Generator](https://drkarensutherland.com/issue-with-google-geminis-ai-image-generator/).

By staying informed and setting clear guidelines for content creation and sharing, you can help ensure your community isn’t fooled by digital deception.