TikTok has evolved from lip-syncs and dance challenges into a powerful platform where political messaging and activism can spread rapidly. In this video, Dr. Karen Sutherland explores how politicians and advocacy groups are leveraging the app to engage younger audiences and shape public discourse.

**Key takeaways**

– **Algorithm-driven discoverability:** TikTok’s feed surfaces content based on interests, making it easy for political messages to reach broad audiences quickly. Consider how your messaging can naturally fit into trends and storytelling rather than overt propaganda.
– **Authenticity and engagement:** Users respond better to authentic, creative content. Short, relatable videos can humanise complex issues and inspire action.
– **Mind the rules:** Regulatory concerns and data-privacy debates around TikTok continue. Stay aware of evolving policies and ensure any campaign adheres to platform guidelines and local laws.

For more insights on navigating modern platforms, you might enjoy our articles on [Use Social Media Strategically](https://drkarensutherland.com/use-social-media-strategically/), [BlueSky’s Rapid Rise and Coca‑Cola’s AI Christmas Ad Debacle](https://drkarensutherland.com/blue-sky-coca-cola-ai-ad/), and [Digital Crossroads: Lessons from Trump’s TikTok U‑Turn](https://drkarensutherland.com/digital-crossroads-tiktok-u-turn/).