Beware of the Articulate Idiot: Why You Still Need to Fact-Check AI
AI can be so convincing that it lulls us into a false sense of security. You read a beautifully written paragraph, and you think it must be accurate. Then right in the middle of it is something completely wrong. That is why we need to talk about AI hallucinations. AI is being used every day […]
Custom GPTs Made Simple: Why You Need Them & How to Build Your Own
Are you using ChatGPT to complete the same tasks over and over again? Do you find yourself copy-pasting the same prompts repeatedly? Custom GPTs might be the solution you’ve been looking for. This is a bold statement – “Reclaim your time” – and I’m not here for empty promises. Custom GPTs won’t reclaim all your […]
Using AI to Build Authority in Your Niche
When it comes to establishing yourself as an authority in your industry, creating valuable, in-depth content is essential. However, let’s be honest, developing white papers, reports, and thought leadership pieces is incredibly time-consuming. That’s where AI comes in. In this article, I’ll share three powerful strategies for using AI to build your authority online, drawing […]
AI-Powered Advertising: Revolutionising Digital Marketing
In today’s fast-paced digital landscape, businesses of all sizes and industries face unique challenges in reaching and engaging their target audience. Enter artificial intelligence (AI) – a game-changing technology that’s revolutionising the way brands connect with potential customers. This post and the webinar below explores three powerful ways to leverage AI and enhance your online […]