I have recently returned from the ASCILITE Conference in beautiful Singapore where I heard the latest higher-educational research relating to video, podcasts, infographics, and learning analytics.
Learn LinkedIn Workshop
With more than 303 monthly active users, LinkedIn has become a powerful platform to build effective professional relationships and generate business opportunities. Now is the perfect time to build your personal and/or business brand using LinkedIn. This workshop can show you how.
It’s a win-win: Pairing students with real clients in social media courses
I made two important observations after joining the University of the Sunshine Coast in Queensland, Australia in 2015 to lecture in public relations and social media. The first: Some graduates were finding it challenging to begin their careers, because they did not have enough practical experience. Only completing one internship as part of their degree …
How to learn effective Facebook Ads targeting
If you’re a small business owner who is keen to use Facebook ads to target your customers effectively, but are unsure where to start, or are just overwhelmed by all the options that you can choose and that are available when you’re putting together an ad, I have a solution.
How AI & Automation are influencing education
Artificial Intelligence (AI) and automation are having a profound effect on the everyday lives of many, changing how people shop, interact with organisations and plan their time. From a marketing perspective, I have been watching with great interest as the use of chatbots automate brand conversations and virtual assistants like Alexa and Google Home Mini …
Social Media Hong Kong Style
I’m back from a week in Hong Kong visiting digital agencies with six social media students from the University of the Sunshine Coast. Here are five key social media trends that we learned during our visit.
Free Social Media Resources for Beginners
If you’re just starting out on social media (or would like to understand what all of the fuss is about), here is a list of free online resources that may help.