If you’re a small business owner who is keen to use Facebook ads to target your customers effectively, but are unsure where to start, or are just overwhelmed by all the options that you can choose and that are available when you’re putting together an ad, I have a solution.
Artificial Intelligence (AI) and automation are having a profound effect on the everyday lives of many, changing how people shop, interact with organisations and plan their time. From a marketing perspective, I have been watching with great interest as the use of chatbots automate brand conversations and virtual assistants like Alexa and Google Home Mini …
I’m back from a week in Hong Kong visiting digital agencies with six social media students from the University of the Sunshine Coast. Here are five key social media trends that we learned during our visit.
If you’re just starting out on social media (or would like to understand what all of the fuss is about), here is a list of free online resources that may help.