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Dr Karen Sutherland

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Home >public relations

Tag: public relations

Updated on October 29, 2019October 29, 2019/ drkarensutherland

Developing Long-Term Customer Relationships Through Trust

Developing Long-Term Customer Relationships Through Trust

Stories Behind the Grind – Episode #63 Developing Long-Term Customer Relationships Through Trust with Dr Karen Sutherland We discuss how to build trust and integrity in your business to develop long term customer relationships, how to best deal with negative feedback from online and in person reviews, and how to build engagement with your audience

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Updated on April 14, 2019November 2, 2018/ drkarensutherland

How to learn effective Facebook Ads targeting

How to learn effective Facebook Ads targeting

If you’re a small business owner who is keen to use Facebook ads to target your customers effectively, but are unsure where to start, or are just overwhelmed by all the options that you can choose and that are available when you’re putting together an ad, I have a solution.

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Updated on October 28, 2018August 29, 2018/ drkarensutherland

Community, Conversations & Customers: Digital Marketer Down Under 2018

Community, Conversations & Customers: Digital Marketer Down Under 2018

I’m still on a high from the 2018 Digital Marketer Down Under Conference. There were so many pearls of wisdom shared throughout the two-day event, that I thought it only right for me to pass some on to you. After all, sharing is caring. 🙂 The themes that underpinned most of the presentations were: Community, …

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Updated on November 17, 2017November 16, 2017/ drkarensutherland

Future of Social Media Strategy 2018

Future of Social Media Strategy 2018

I have just returned from Melbourne where I presented a session about chatbots at the Future Social Media Strategy 2017 Forum. I could only make one morning of the two-day conference, but even in the few hours that I was there, I learned so much about where social media is headed, and it’s extremely exciting. …

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Updated on November 12, 2017November 12, 2017/ drkarensutherland

Social Media: The Four Agreements

Social Media: The Four Agreements

Have you heard of The Four Agreements? Written by Don Miguel Ruiz, they can be applied to all aspects of life including how you approach social media both personally and from a business perspective.

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Updated on October 28, 2018November 9, 2017/ drkarensutherland

Social video is now. Produce or perish.

Social video is now. Produce or perish.

The headline may seem a bit dramatic, but hopefully it caught your attention. I keep reading articles about upcoming trends in social media, and video is always listed. Let’s get one thing straight. Video is not an upcoming trend. It is happening right now, and you will be left behind if you refuse to get …

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Updated on October 28, 2018October 8, 2017/ drkarensutherland

Social Media Hong Kong Style

Social Media Hong Kong Style

I’m back from a week in Hong Kong visiting digital agencies with six social media students from the University of the Sunshine Coast. Here are five key social media trends that we learned during our visit.

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Updated on January 28, 2021April 25, 2017/ drkarensutherland

Facebook Chatbots: Three Business Benefits

Facebook Chatbots: Three Business Benefits

Facebook Messenger chatbots are fast becoming a business essential, in the same way that social media is now a vital business tool. Chatbots can take a customer’s social media brand experience to the next level, while making life easier for customers and businesses alike.

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Updated on October 28, 2018October 23, 2016/ drkarensutherland

4 Key Social Media Skills for Business

4 Key Social Media Skills for Business

Social media proficiency is fast becoming a requirement relevant to most industries and professions. With 2.34 billion people using social networking platforms worldwide, social media has become more than a potential marketing opportunity. Instead it is a vital tool for managing customer relationships and day-to-day communication.

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Updated on October 28, 2018October 3, 2016/ drkarensutherland

Social Media Vietnamese Style

Social Media Vietnamese Style

I have just spent an amazing week in Ho Chi Minh, Vietnam on a Social Media Study Tour with five students from the University of the Sunshine Coast. Our time there provided an in-depth insight into how social media is used for public relations, and in digital marketing campaigns in the Vietnamese market.

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