If you’re a small business owner who is keen to use Facebook ads to target your customers effectively, but are unsure where to start, or are just overwhelmed by all the options that you can choose and that are available when you’re putting together an ad, I have a solution.
Tag: public relations
Community, Conversations & Customers: Digital Marketer Down Under 2018
I’m still on a high from the 2018 Digital Marketer Down Under Conference. There were so many pearls of wisdom shared throughout the two-day event, that I thought it only right for me to pass some on to you. After all, sharing is caring. 🙂 The themes that underpinned most of the presentations were: Community, …
Future of Social Media Strategy 2018
I have just returned from Melbourne where I presented a session about chatbots at the Future Social Media Strategy 2017 Forum. I could only make one morning of the two-day conference, but even in the few hours that I was there, I learned so much about where social media is headed, and it’s extremely exciting. …
Social Media: The Four Agreements
Have you heard of The Four Agreements? Written by Don Miguel Ruiz, they can be applied to all aspects of life including how you approach social media both personally and from a business perspective.
Social video is now. Produce or perish.
The headline may seem a bit dramatic, but hopefully it caught your attention. I keep reading articles about upcoming trends in social media, and video is always listed. Let’s get one thing straight. Video is not an upcoming trend. It is happening right now, and you will be left behind if you refuse to get …
Social Media Hong Kong Style
I’m back from a week in Hong Kong visiting digital agencies with six social media students from the University of the Sunshine Coast. Here are five key social media trends that we learned during our visit.
Facebook Chatbots: Three Business Benefits
Facebook Messenger chatbots are fast becoming a business essential, in the same way that social media is now a vital business tool. Chatbots can take a customer’s social media brand experience to the next level, while making life easier for customers and businesses alike.
4 Key Social Media Skills for Business
Social media proficiency is fast becoming a requirement relevant to most industries and professions. With 2.34 billion people using social networking platforms worldwide, social media has become more than a potential marketing opportunity. Instead it is a vital tool for managing customer relationships and day-to-day communication.
Social Media Vietnamese Style
I have just spent an amazing week in Ho Chi Minh, Vietnam on a Social Media Study Tour with five students from the University of the Sunshine Coast. Our time there provided an in-depth insight into how social media is used for public relations, and in digital marketing campaigns in the Vietnamese market.
Social media: fewer words, better visuals
The ever-growing preference for visual, instead of text-based, social media content will not be a huge surprise to many, particularly those working in communication, public relations and marketing fields. Presently, when it comes to written copy on social media, less is definitely more, and this increasing appetite for the visual has required social media content …